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DirtyBike.com
Dirty Bike is a bilingual site in English and Japanese with a target consumer base of both riders and resellers alike. It has 3 levels each with a separate function; a product showcase, distributor/clientele management, and product tracking.
On the surface, it is a product showcase site that displays product information and keeps users up-to-date on industry news.
Dirty Bike is also a distributor to many of the top mountain bike, BMX and PIST bike shops throughout Japan. Distributors have access to a special login area that allows them to gain valuable product news updates, downloads, dealer videos, and current stock information. As well as a section with specific products geared specifically toward retailers and distributors.
The Dirty Bike site can also track customer site usage, detailed client information, and stock through a back-end custom built management system designed by Alethia Inc.
This site provides everything that Dirty Bike needs to keep their business going at full capacity, acting as an all-in-one solution for all of their operational needs.
*Note that some images displayed here have been adjusted to protect dealer and pricing information.
Site: DirtyBike.com
At the surface level, the Dirty Bike site has an online catalog with general consumer information about each product which is offered by the company. This area is organized into bike style and brand so that users can quickly and easily find the product information they are looking for.
Built into the catalog is a more detailed page about each individual product, where users can find specific information to help them find the best products for their store, acting as the Japanese distributor for these companies and their representative to the Japanese market. The detail page also includes stock information so all distributors have access to which units are in stock and how to specifically handle this type of stock making for easy management across multiple resellers across different locations. The information is also offered in English as not all Dirty Bike employees are Japanese. Switching between languages is easy and is built into the user interface.
The retailer and distributor section contains product information and news about new products available to resellers and when those products are expected to be in stock. This area offers an easy to understand summary of product information that is pertinent to resellers such as available sizes, wholesale and retail prices, available colors, and expected availability of new items. This page also contains filters which allow users to sort by manufacturer to quickly find a specific product.
Dynamic video. Youtube and onsite support played through our custom player.
